The internet is predominantly a visual medium and internet users judge a business or service by it's online presentation. Graphic design & illustration are key components in the web application development process.
Purcell Media understand the importance of both technical excellence and visual presentation, but more importantly knows how to make both aspects integrate seamlessly to deliver a high quality internet experience.
It is extremely import to differentiate a traditional print media designer from a web designer. Web sites and applications are interactive and therefore a professional designer needs to understand subject matter, visual appeal, colour theory, interface design and web technology limitations. It is not enough to make beautiful images, a designer must also create a user friendly layout and navigation structure.